What is responsive website design (RWD)?

In this blog, you will understand the importance of responsive web design.

In this day and age, almost all of us use our smartphones to search online as it’s convenient to have access to anything and everything at our fingertips.

This could include filling out an online form, shopping for new clothes or simply booking a car rental. 

90% of mobile users continue to shop on a site that has a good user experience.

Depending on your industry, the current smartphone traffic is for over 50% of users, therefore it is really important to have a responsive website that adapts to the size of the screen they’re surfing it on.

A responsive website design means that a website will have the primary aim to provide the best user experience in terms of user-friendliness, functionality and visually pleasing qualities.

Responsive web design is the future of online content

With responsive web design, users can view your site on any device and screen size without it looking like a mess or becoming unreadable.

Responsive web design is one of the most popular types of web design at this current time.

This is because it allows for easy navigation across devices while also saving money on development costs.

Using responsive frameworks can help such as Bootstrap and Foundation Framework to help build out responsive websites faster than ever before.

This type of web content ensures that every user has an amazing experience when viewing sites using different layouts and sizes so they come back again and again!

All of our websites designed and developed here have the responsive and mobile-friendliness approach to mobiles and tablets, as well as laptop and monitor screen sizes.

Content will be more accessible for users on all devices with responsive web design.

Responsive Web Design (RWD) is the approach that suggests website owners use flexible grids, fluid images and media queries to adapt their sites’ appearance on all devices.

From mobile phones through tablets to desktop monitors.

This means that Google sees you as a more responsive site with multiple layouts which it rewards by ranking you higher than non-responsive sites. 

What’s not to love about being able to get more of what you want?

The benefits of RWD far outweigh the costs, and it is likely to become an even more important ranking factor in future algorithm updates.

48% of website users get frustrated if a website is not mobile-responsive.

If you think about it, that is a LOT of users especially if your website provides a penultimate aim of product conversions or service enquiries.

That leaves 52% in loss of revenue or interest, which could mean layoffs or closure! 

Websites can appear to take up less space, which is good for mobile phones with smaller screens

RWD can make a website look more professional.

With responsive websites, you don’t have to worry about your mobile users getting frustrated with the small screen size or having difficulty navigating around on their phone’s browser.

With responsive web design, you also ensure that all of the features are working well for mobile visitors.

This means that any links your site might contain will work properly when clicked upon by a user on a mobile device instead of opening up in an app.

This is especially important if there are vital forms that need filling out before being submitted!

Responsive web designs allow marketers to take full advantage of social media platforms like Facebook advertising.

RWD enables them to promote content across multiple devices without worrying about ads being cut off at awkward points.

Having a responsive website designed and developed by us will make your site load faster because they are designed to fit any screen size.

Responsive web design will provide a better online experience for users.

How do I check my website’s responsiveness?

If you are not sure if your website is responsive, there are a few ways to find out.

You can use Google Chrome’s inspect element tool by using the right-click.

Or Firefox browser’s Responsive Design View plugin that will show you what the site looks like on different screen sizes.

You can also take a look at how it renders on various devices by visiting this website.

How to use Google Chrome’s inspect element tool:

1. Search for the website you want to test.

2. Right-click on any page of the website to open the Chrome menu.

3. After the Chrome menu opens, click on “Inspect”.

4. Then click on the “Toggle device toolbar” or “Dimensions” to have the options to view on different devices.

5. Choose between any of the options and this will allow you to see the responsiveness of your site.

Do keep in mind however that in very rare scenarios it can show a device to be unresponsive when it actually isn’t.

E.g an out of line image or text differently aligned than it actually is.

What have we learnt here?

A responsive website can be the difference between a customer being interested in your product or walking away.

More people are using their smartphones and tablets as their primary source of internet access.

It’s important that websites work well on these devices too!

If you have an outdated site or one that doesn’t work on mobile and tablet devices, then it’s time to update what you’re selling online with a responsive design.

This way potential customers don’t leave before they find out about all of your products, case studies or services.

Click here for more info on our website redesign service.

complx.co are ready to help make this transition smooth for you by providing high-quality web redesigning and development services.

These are tailored specifically for businesses like yours.

Should you have interest in this, please fill out this form and submit it to be contacted within 24 hours on a weekday.