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How Much Can My Website Make Me? 💷

What’s Your Website Actually Worth to Your Business?

Most websites leave money on the table. Use this free tool below to calculate how much revenue your website could generate – especially if you’re looking to get a website done and have been quoted.

See how much you’re missing out on👇.

 How We Estimate Your Website’s Earning Potential

 

 This calculator uses a simple but powerful formula used by businesses around the world.

You only need 3 numbers:

  • Monthly Traffic – How many visitors land on your site.
  • Conversion Rate – What % of those turn into buyers or enquiries.
  • Average Order Value (AOV) – How much each customer typically spends.

Enter your numbers below to see how your site could be performing if it was fully optimised.

Free revenue calculator

How much could your website
actually be making you?

Put your numbers in. Get a clear picture of what your site should be generating.

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Enter your name and email to see your revenue estimate. We'll send you a copy to keep.

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Currency
£ GBP
€ EUR
$ USD
How many people land on your site each month.
%
Industry average is 1–3%. Most sites run below 2%.
£
Average amount a customer pays per transaction or project.
Monthly estimate
Annual estimate

Not where you want it to be? A conversion-focused redesign can shift these numbers significantly.

Get a free site critique →

 Most Websites Underperform

 

You spend money getting traffic to your site.

But if your website isn’t converting that traffic into sales or leads, you’re bleeding revenue.

Whether you run an eCommerce brand, private clinic, or service-based business; your site should be your top-performing salesperson.

This tool helps you understand what your website could be doing and what it should be doing.

Check out our Website ROI Calculator HERE

Here’s How to Improve The Numbers

 

If your estimated revenue is lower than expected, don’t panic. That just means there’s untapped opportunity.
Through Conversion Rate Optimisation (CRO), better design, and smarter functionality,  we help brands like yours improve sales without increasing traffic.

Here’s a few quick tips on how:

  • Clean, conversion-led design

  • Fast, mobile-first layouts
  • Clear CTAs & user journeys

Let’s talk about making more money from your website.

Website Revenue FAQs

 

How do I calculate my website’s revenue?

Multiply your monthly traffic by your conversion rate, then by your average order value. This gives you a reliable revenue estimate.

What’s a good conversion rate for websites?

It depends on your industry, but most websites sit between 0.5% and 2%.

Optimised websites can achieve 3–5% or more which is brilliant.

I don’t sell online, does this still apply?

Absolutely. For service-based businesses or private healthcare, “sales” = enquiries or bookings.

Therefore convert value per lead instead of AOV.

What’s the average ROI of a well-built website?

A conversion-led website can easily return 5–10x your investment annually if optimised and maintained well. Feel free to request a quick video audit on your website by emailing us info@complx.co

How can I get support to improve my site?

That’s what we do best. Book a free consultation and let’s see what your site is capable of.