The Best and Simple Conversion Rate Methods
The Best and Simple Conversion Rate Methods For Your eCommerce Store
Today, most eCommerce websites focus more on driving traffic toward their websites with the hopes that this traffic will convert into beneficial leads for their business.
Getting more out of website traffic and leads for your business can propel profit, more clients, and sustainable growth.
Getting the best conversion rate methods to execute this project should be at the forefront of your conversion plans.
As an eCommerce website owner, you should consider your conversion rate optimisation (CRO).
In this blog, you will learn the best method to improve your conversion rates that drive traffic to web pages and why your website should focus on improving its conversion rate.
1. Competitor’s Research
To drive traffic to your website, you need to get an informative advantage over your competitors as there is a need to have full knowledge of their strengths and weaknesses.
You can use the information derived from the information found in your competitor’s details to improve your business and prevent further pitfalls experienced by your competitors.
This method goes a long way in improving your website’s competitiveness and website’s traffic.
2. Live Chat
Website visitors are willing to buy your service or product but are on the fence.
They want swift answers to questions that prevent them from taking steps to purchase their needs.
Having live chat tools that breed confidence is perfect for improving conversion rates on your website.
Live chat widgets are easy to add to any business website as they immediately boost your conversion rates when readily available.
Read more about a live chat feature and chatbots here.
3. Reviews
Reviews are a great way to improve your website conversions.
Online visitors can get the required answers they need via reviews or testimonials.
Third-party reviews, social proof, and feedback could all be responsible for the conversion of sales on your website.
If you have a lot of customers, you should make your feedback from them count as a well-known fact.
Nobody wants to be the only human being using your service.
If you have a lot of online customers that use your service or shop for your products, you should make them write or publish a review about your services or product.
Show it! Nothing like a good demo to prove what your product does.
Using good product video reviews can also be a great way to showcase your product or services in action.
4. Remove unnecessary distractions
Long forms, too many pop-ups, and different ads can make your website stuffy and distracting.
It makes navigating around the website tiring and unexciting.
When online users see your website as boring, they tend to leave the website immediately.
It increases the bounce rates that will occur on your website and reduce your overall conversion rate.
5. Be creative with your call-to-action
Using creative call-to-action buttons can go a long way in psyching your online visitors.
Using a generic CTA will make it seem like a common trick to get a visitor to sign up.
For example, CTAs like ‘Get started’ OR ‘Sign up’ will only make it look generic and uncreative.
CTAs like “Grab your discount now” OR “Get instant access today” make the action more psychological and can easily convert to sales.
6. Mobile responsiveness.
As a stat found on our web redesign service page, 48% of users get frustrated if a website is not mobile-responsive.
This can be a huge factor as to why your website is not converting, especially if you have more mobile visitors than those on the desktop.
Be sure to check your mobile responsiveness on a few devices, you can do this using the inspect element tool on chrome.
If you require an audit or consultation, especially conversion rate methods tailored to your website, feel free to reach out to us and get in touch today.
