How to Get More Enquiries From Your Website: 6 Tips That Actually Work
Every business wants more enquiries. Your website might look professional and polished, but if it isn’t converting visitors into leads, it isn’t doing its job.
Many businesses assume that more traffic automatically equals more enquiries. In reality, websites lose potential leads every day because of poor design, unclear messaging, or confusing forms.
The truth is simple: getting enquiries isn’t about tricks. It’s about making it easy and obvious for people to reach out.
This guide walks you through three steps to transform your website into a lead-generating machine.
Step 1: Make Your Contact Points Impossible to Miss
The first reason websites fail to generate enquiries is that visitors don’t know how to contact you. Even if your services are excellent, unclear contact information can cost leads.
Where to Place Contact Details
- Header and footer of every page
- “Contact Us” page easily accessible from navigation
- Buttons on service pages linking to a contact form or popup
- Sticky chat widget (if appropriate)
Tip: Keep it consistent. Every page should clearly show how someone can get in touch.
Why This Works
Most visitors skim your site. If the path to contact is hidden, they leave without taking action. Obvious contact points reduce friction and build trust.
Step 2: Optimise Forms for Maximum Conversion
Even with clear contact points, poor forms can discourage enquiries. Long forms, vague labels, or complicated steps push potential leads away.
How to Optimise Your Forms
- Short and simple: Only ask for essential details.
- Clear labels: Use phrases like “How can we help today?” instead of generic terms like “Message.”
- Add trust signals: Testimonials, client logos, or real photos near forms increase credibility.
- Explain next steps: Let visitors know when they’ll hear from you.
Form Optimisation Checklist
| Feature | Recommended Approach | Why It Works |
|---|---|---|
| Number of fields | 3–5 essential fields | Reduces friction, improves completion |
| Label clarity | Descriptive & helpful | Visitors understand what to provide |
| Trust signals | Testimonials, logos | Builds credibility & confidence |
| Confirmation | “We’ll reply within 24 hours” | Reduces uncertainty, increases submissions |
Step 3: Give Visitors a Compelling Reason to Enquire
Most visitors won’t fill out a form just because it exists. You need to give them a clear reason to take action.
Use Strong Calls to Action (CTAs)
- Place CTAs throughout pages, not just at the bottom
- Examples:
- “Get your free consultation today”
- “Find out how we can help your business”
- “Book a call to start improving your office space”
Social Proof Builds Trust
- Showcase testimonials, case studies, or reviews near CTAs
- Include client logos if relevant (e.g., NHS or major companies)
- Highlight measurable results to create confidence
Live Chat or Instant Help
Adding live chat gives visitors a low-effort way to ask questions. Even if staffed for limited hours, it captures leads from users not ready to fill out a form.
Step 4: Use Content to Drive Action
SEO-friendly content helps attract visitors who are already looking for solutions you provide. Long-tail keywords, for our industry such as “how to get more website enquiries” or “convert website visitors to customers” can drive targeted traffic for questions our target market are asking.
Content Tips
- Create guides, checklists, or tips related to your service
- Offer downloadable content in exchange for an email address
- Include internal links to relevant products or services
Step 5: Analyse and Optimise Continuously
Generating enquiries is an ongoing process. Use analytics to track what works and what doesn’t.
Key Metrics to Monitor
- Form submissions per page
- Click-through rates on CTAs
- Bounce rates on service pages
- Live chat interactions
Metrics and Optimisation Ideas
| Metric | What to Look For | Optimisation Idea |
|---|---|---|
| Form submissions | Low numbers | Shorten form, add trust signals |
| CTA clicks | Few clicks | Test wording, placement, and colours |
| Bounce rate | High on key pages | Improve copy, layout, or page speed |
| Chat engagement | Low usage | Add proactive messages, highlight availability |
Step 6: Bonus Tips for Maximum Enquiries
- Include video or image testimonials to boost trust
- Add urgency cues: limited slots, fast responses, seasonal offers
- Use exit-intent popups to capture abandoning visitors
- Test different colours and wording for CTAs to see what works best
Common Questions About Getting More Website Enquiries
Why am I not getting enough enquiries?
Most sites lack clear contact points, compelling CTAs, and optimised forms. Visitors leave without taking action.
How can I make my forms more effective?
Keep forms short, add trust signals, and explain next steps. Limit the number of fields to essential information only.
Do CTAs really make a difference?
Yes. Clear, visible, and benefit-focused CTAs encourage action and increase conversions.
Can a live chat increase enquiries?
Absolutely. Even limited live chat hours help capture questions from hesitant visitors and turn them into leads. You can read more info on live chat’s here
Conclusion
Your website can be a powerful tool for generating enquiries, but only if it is designed to convert visitors.
Three essential steps to increase enquiries:
- Make your contact points obvious
- Optimise forms and build trust
- Give visitors reasons to take action
Combine these with strong content, clear CTAs, and continuous analysis, and your website can become a lead-generation engine.
Even a small tweak to your form or CTA today could bring in your next high-value client tomorrow.
Contact us today if you need help with increasing conversions on your website.
