Online Bookstore Website Redesign | LetsBuyBooks.com
Project Overview
Lets Buy Books is a UK-based online bookstore website offering a wide range of discounted titles across fiction, non-fiction, children’s books, and seasonal collections.
With Q4, Black Friday, and Christmas campaigns approaching, they needed a fast, modern, and high-converting website to handle increased Google Ads traffic and email marketing volume.
Their previous website had an outdated layout, cluttered pages, and lacked key conversion and trust elements – making it difficult to scale during the busiest sales period of the year.
The Challenge
The primary goal was to modernise the site while improving the full customer journey.
This included creating a clean, professional design, optimising navigation for easier browsing, preparing the platform for paid ads, and implementing automated email flows to maximise sales.
The client needed this completed quickly to make the most of the festive shopping season.
What we delivered to this online bookstore website
- We rebuilt Lets Buy Books with a full redesign and a conversion-focussed approach across both the frontend and backend.
- Introduced a clean, updated interface with improved spacing, readable typography, and a visually consistent layout. The new design is fully responsive across desktop, tablet, and mobile, creating a smoother experience for all users.
- Reorganised the mega menu and product categories to make browsing easier. The updated header, clearer links, and refined collection structure help customers find what they need faster.
- The homepage now includes a stronger hero banner, clearer category grids, improved spacing, and prominent sections for Best Sellers and Latest Products. The overall layout guides users directly into shopping flows with fewer distractions.
- Added clearer product information, reorganised details such as author, SKU, and publisher, and designed a cleaner layout for better readability. Optional urgency cues and improved calls to action help increase conversions, while updated sold-out styling improves clarity.
- Implemented high-value email systems including first-order discount pop-ups, abandoned checkout recovery sequences, customer win-back flows, and templated campaigns. These automations help recover lost sales and keep customers engaged.
- Integrated reviews, improved the USP section, added FAQs and contact clarity, and cleaned up outdated elements. These changes build trust and improve buying confidence.
- We removed unnecessary apps, improved site speed by optimising images and layouts, ran performance testing, checked search accuracy, and added missing meta descriptions for SEO. These refinements created a more stable and efficient backend environment.
Result of online bookstore website
The final website is cleaner, faster, and built for higher conversions during peak traffic. Customers can browse more easily, marketing campaigns run more effectively, and the brand now reflects a modern and trustworthy shopping experience. We saw from data that sales increased and were done “Quicker”, the ads agency found the job easier and customers retained for longer too.
Client testimonial:
“Great service from the complx.co team. Gets the work done fast at a great level.”