Health & Wellness Retailer Website Design | Supps Direct
Project Overview
Supps Direct is a health & wellness retailer website specialising in nootropics, CBD products, shilajit, wellness supplements and selected smoking accessories.
With a strong stance on pro-medical use and natural health solutions for anxiety, energy, focus and overall wellbeing, they needed a modern, trustworthy and fully functional e-commerce platform to showcase their premium product range.
The website we built for them became a key launch asset and gained immediate attention, even being promoted at Glastonbury Festival via a plane banner on the day it went live.
Project goals for this health & wellness retailer website design
The objective was to create a clean, credible and conversion-ready online store that matched the client’s brand vision. The main goals included:
- Presenting CBD, shilajit, nootropics and wellness products in a professional, trustworthy manner
- Ensuring the site adhered to UK compliance visuals and responsible-use messaging
- Creating a smooth shopping experience for a varied product catalogue
- Designing the brand to appeal to both wellness users and lifestyle customers
- Building a platform suitable for paid traffic and festival-level campaign exposure
Our Approach to this Health & Wellness Retailer
We developed a modern and easy-to-navigate e-commerce website tailored to the niche of wellness and alternative health products.
Key features included:
- A clean, modern design with a focus on product clarity and benefits
- Clear categorisation of product types such as CBD, nootropics, shilajit, gummies, capsules, vapes and wellness supplements
- High-quality product pages with benefits, descriptions and usage guidance
- Mobile-first layout to support fast checkout and ad-driven traffic
- Visual cues reinforcing wellness, calmness and medical-aligned credibility
- Branding that balances wellness, performance and lifestyle appeal
Everything was built to ensure customers could browse comfortably, trust the product quality and check out with minimal friction.
Outcome of health & wellness retailer website design
The website launched successfully with a strong public reception, highlighted by the unique Glastonbury aircraft advertisement during its debut.
The final platform provides Supps Direct with a professional, scalable and high-converting storefront that supports both their brand values and growth ambitions in the wellness and supplement space.