Antique Furniture E-commerce Website | Dellows Interior
Project Overview – Furniture e-Commerce Website
Dellows Interior is an online furniture e-Commerce website offering a wide range of pieces from occasional chairs and storage benches to sofas, cabinets, and writing desks.
Their catalogue features furniture made from solid mango wood and upholstered pieces, blending classic craftsmanship with accessible home-furnishing style.
The goal of this project was to create a refined online shopping experience that reflects the brand’s quality and ensures operational efficiency.
Our Approach to Dellows Interior
We designed and developed a website that balances elegance with functionality:
- Organised catalogue with clear categories and collections such as Occasional Chairs, Storage Benches, Writing Desks, and Sofas, making it easy for users to browse by furniture type.
- Product detail pages with comprehensive information: title, description, materials, finishes, price, and availability status. Items are clearly labeled as In Stock or Made-to-Order to manage customer expectations.
- E-commerce functionality including quantity selection, add to cart, and secure checkout.
- Delivery notices and packaging/return information integrated into product pages for transparency on high-value or bulky items.
- Custom backstock automation implemented to manage made-to-order items: when a customer orders a non-stock item, the system triggers sourcing and production workflows, synchronises inventory across all channels, and provides realistic delivery lead times.
Solution & Impact for a furniture e-Commerce Website
The website we delivered allows Dellows Interior to:
- Provide a seamless shopping experience with intuitive navigation, detailed product pages, and clear stock information.
- Efficiently handle both in-stock and made-to-order items through the custom backstock automation system.
- Build customer trust with transparent delivery, packaging, and returns information.
- Showcase the full range of furniture, highlighting craftsmanship, materials, and finishes.
- Scale operations without confusion or delays in order fulfillment.
If you manage a furniture catalogue that includes both ready stock and custom-made pieces, we can help create a website that is elegant, user-friendly, and operationally robust.
Client review: “I have just finished a project with Suly & the team and as promised, they delivered. Excellent communication and guidance throughout. I would highly recommend, I am going to be doing another project shortly.”