Team

I started because I kept seeing good businesses lose customers online – not because they lacked credibility, but because their websites did not guide people to act.

After growing the agency from being just a Freelancer in 2020, I soon realised how providing value and truly looking after clients was in this industry, and how there was a huge lack in this realm of support too.

That curiosity turned into a craft. Today, I am a Website Conversion Specialist with a clear purpose: helping businesses turn website traffic into real customers through tailored, optimised strategies and conversion-focused design.

At complx.co, I consult, audit, and lead a specialist team designing high-converting websites for clients across the UK and around the world. Every project begins with understanding behaviour, how people think, hesitate, and decide, and turning that insight into digital experiences that drive measurable growth and tangible results.

This focus has built a track record I am proud of.

Beyond client work, I am also a CoFounder and Director at Waves of Positivity CIC. Through community-driven events and workshops, we tackle contemporary challenges and create spaces that help individuals unlock their potential.

The work reflects the same belief that underpins everything I do at complx.co – When people are guided with clarity and intention, positive change follows, both online and in life.

He is responsible for keeping websites running smoothly behind the scenes, from day-to-day maintenance to complex custom builds and long-term programmes.

His work focuses on solving real technical problems.

Whether that’s fixing broken WordPress installs, improving performance, managing updates, or building bespoke functionality.

Mursal ensures websites are stable, secure, and built to last.

He is often brought in when projects require precision, reliability, and a deep understanding of WordPress at a system level.

Over the years, he has worked across a wide range of client sites, supporting ongoing maintenance, troubleshooting critical issues, and delivering tailored solutions that fit each business’s requirements.

His attention to detail helps prevent small issues from becoming costly problems.

At complx.co, Mursal leads WordPress delivery across multiple projects, working closely with designers and strategists to turn plans into fully functional, dependable websites.

He provides the technical structure that allows ideas to scale without friction.

His approach is practical and considered.

By building and maintaining sites properly, he helps businesses operate with confidence, knowing their websites are supported, secure, and ready to grow.

He manages the moving parts behind complex online stores, ensuring projects are structured, efficient, and delivered to a high standard.

His role spans audits, planning, development, and design coordination, with a strong focus on building eCommerce websites that are functional, scalable, and commercially sound.

From reviewing existing stores to leading full custom builds, Varun ensures each project is aligned with the client’s goals and technical requirements.

Varun works across a wide range of platforms and project scopes, managing timelines, priorities, and implementation details.

He bridges the gap between strategy, design, and development, keeping projects on track while maintaining attention to performance, usability, and conversion fundamentals.

At complx.co, he leads eCommerce delivery by coordinating teams, reviewing outputs, and ensuring every store is built with clarity and purpose.

His oversight helps reduce friction, avoid costly missteps, and streamline complex builds.

His approach is structured and outcome-driven. By managing eCommerce projects with precision and care, Varun helps businesses launch and scale online stores with confidence, backed by systems designed to support long-term growth.

She works across multiple areas of the business, ensuring systems, content, and client-facing processes run smoothly.

Her role blends marketing coordination with operational support.

From managing content workflows and campaign execution to supporting internal processes and client communications, Jedidiah helps keep the business organised, consistent, and moving forward.

Jedidiah works closely with translating plans into action and ensuring nothing slips through the cracks. Her attention to detail and reliability make her a key part of maintaining quality across marketing output and internal operations.

At complx.co, she supports marketing delivery, business administration, and operational efficiency, allowing the wider team to focus on strategy and execution.

Her involvement helps streamline workflows, improve turnaround times, and maintain a high standard across the board.

Her approach is calm, proactive, and dependable. By supporting both marketing and operations with care and consistency, Jedidiah helps the business run more effectively behind the scenes, creating the foundation for sustainable growth.