Training Provider Website Audit | Train Together
Project Overview
Train Together approached us to carry out a strategic website audit with a clear objective: improve trust, increase enquiries, and strengthen learner retention.
While the site already reflected their professionalism as a training provider, they wanted to understand how effectively it supported conversions and long-term growth.
We reviewed the website as a marketing and lead-generation tool, focusing on how well it guided users from first visit through to enquiry.
Our Approach to this Training Provider Website Audit
We conducted a detailed, conversion-focused audit across desktop and mobile, analysing how users interact with the website at every stage of their journey.
We assessed how clearly the site communicates value, how easily users can take action, and how effectively it builds trust with learners and employers.
Rather than focusing on design alone, we evaluated structure, messaging, calls to action, accessibility, and data handling to identify areas for improvement.
As part of the audit, we reviewed:
- User journeys from entry point to enquiry
- Trust signals, credibility markers, and social proof placement
- Content clarity and how well programmes and services are explained
- Call-to-action visibility and effectiveness across key pages
- Mobile usability and accessibility considerations
- Data collection methods and opportunities to improve lead capture and follow-up
- Overall readiness for future marketing activity, including paid traffic and email campaigns
We delivered practical, prioritised recommendations that Train Together could act on without unnecessary complexity.
Outcome of this Training Provider Website Audit
The audit gave Train Together a clear roadmap to strengthen their website as a conversion and trust-building platform.
By addressing user flow, clarity, and data capture, they can now improve enquiry quality, support marketing efforts, and retain learners more effectively.
This work positioned the website to function as a stronger foundation for future growth rather than just an online brochure.
Contact us now!
If your website looks professional but does not convert consistently, we can help.
Our audits identify exactly where trust, clarity, and conversions break down so you can fix the right things first.