As a business owner, you already know how important it is to build trust with potential and current customers. You may be wondering if a website builds trust, the answer is 100% yes. Anyway, whether you already have a website or not, these tips will assist you to understand what your website can do to help establish that trust for your customers and clients.
Here are the 7 ways:
1. Use a professional-looking design that is easy to navigate and read.
It only takes 10 seconds for a user to decide if they trust your company based on design. Allow customers to trust that your business is set up for success by having a website that looks & feels professional, clean and easy to read.
You want potential customers who visit your site to trust you from the start, as many of them will base their decisions on appearance and functionality alone.
To name the basics, a trust-building website design includes:
- A simple layout with appealing graphics or photos
- Concisely written copy with a good use of grammer and punctuation
- Consistency – Written copy, branding and colour schemes are set out consistency throughout every page on your site
- Seamless navigation – Your visitors should be able to find what they’re looking for immediately after landing, without getting distracted by over populated info, buttons and advertisements.
Now that you know what trust-building design looks like as well as how it works, there are some further ways you can help establish trust with customers. Continue scrolling 👇
2. Make sure your contact information is prominently displayed & easy to find
Customers trust businesses that make their voices heard and respond to concerns. Clear contact information is vital for building trust with new and existing customers. Your website needs to provide clear, easy access for visitors looking to reach out in any way possible, whether it is via a phone call, email or social media.
This will usually be placed around the header or footer of your website, as well as of course, your contact page. A live chat feature on your website would be ideal to respond to small enquiries to live users before they turn into warm leads or buying customers.
We’ve all been there. Trying to contact your energy provider or a food place to book in a table. You would be surprised about how many users search up for you online just to find your contact details to show interest or for an enquiry. Don’t lose out on trust or business for making a simple mistake as there’s nothing more annoying than finding it hard to contact someone!
3. Keep content up-to-date with new developments in your industry or product line
Keep your content fresh and strengthen the trust you have built with your customers by adding something new that users will find valuable or interesting, such as blogs, articles and updated services and products.
Make sure people are aware of what they’re paying for before making purchases online as well as how it might actually affect their everyday life, be open with them so that the trust is not broken!
For your social media and Google business account, you’re most likely refreshing the info as you go along. For example, if your opening hours have changed, or new styles within a certain product are out, as well as discount codes or newly available roles within your firm become available; keep that updated on your website as well!
4. Showcase testimonials from customers who are happy with your services or products
This can be done by using video or written testimonials on your website. It is important to trust the people who trust you, so make sure that these are genuine customers of yours and they portray their experience in a way to really showcase how great of a business you really and truly are!
You can also integrate Google reviews, reviews.io and trust pilot to your site for additional trust and transparency.
We are official Trust Pilot partners so if you want to set up with them or integrate your existing account to your site, contact us today.
The sooner a user reads about the positive experience of your customers, and why you are than everything else available, the more likely they are going to be convinced that it’s something worth looking at further. You want them thinking ‘I really need this’.
5. Offer a money-back guarantee for people worried about making an expensive purchase online
Customers want to know that they are offered a refund and safety if they purchase something expensive and genuine. Especially when it is relating to products or services such as personal matters and health.
Of course, you will also ensure that you have terms of service, T&C’s and policies around it all to ensure you don’t make a loss over a terrible customer experience.
If you can reassure customers that there will be no risk to them, then they will trust the company behind it more – which means their trust in your website is increased also.
6. Offer free initial consultations to prospective clients
Without wasting your valuable time, after you have filtered out warm leads and non-time wasting clients; why not organise a zoom call or face to face meeting to give them that extra trust of who they are working with.
A consultation will allow them to express their vision or what they are looking for, and if you can reassure those will be met; then you’re very likely to close them in!
Make sure this is clear on your website, and the call to action are also clear too! Examples of this can be “Retrieve a free quote now” or “Call us now for a free consultation” etc
7. Be transparent with pricing and services offered
Transparency in your prices is absolutely key to building trust. If you don’t trust your product or service, why should a potential client?
It’s important to make sure there is no hidden agenda behind the price. If a customer doesn’t know if something will cost them £500 or £5000, it automatically puts doubt in their mind and this can turn into fear which ultimately leads to mistrust of your business.
Be clear with what they are going to get for their money so that trust is built from the beginning! A good example would be: “We offer personal training programmes for just £249 per month” This makes it very straightforward for people who have not even heard about personal training prices before, let alone how much they should expect to pay for it…
On the other hand, if you prefer to not have pricing packages listed on your websites and they are solely quote based only, then the least you can do is give an expected starting price so that users are aware of your rates and value.
This way of being transparent builds trust, especially if there are no hidden costs. We can all vouch for the fact that hidden costs are a nightmare.
You should now have a good idea of how to use your website as an opportunity to build trust with your customers. Remember, you’re not just selling products or services; you are building relationships that will last for years and turn into lifelong loyal clients who keep coming back time after time. If you feel like any of these tips didn’t resonate with what you were looking for, we encourage you to reach out to us so we can customise the perfect solution together! We want every customer interaction to be a positive one – let’s work together and make it happen!
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